Lesson Plans
NBEA Category: Marketing
Standard: I. Foundations of Marketing
Standard: I. Foundations of Marketing
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Brand Promotion
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Brand Strategy
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Brands — Project
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Consumer Behavior Lesson 1: Shopping with “Pretty Woman”
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Consumer Behavior Lesson 2: The Buying Process
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Consumer Behavior Lesson 3: Segmentation and Maslow’s Hierarchy of Needs
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Consumer Behavior Project
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Factors Affecting Purchasing Behavior
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Foundations of Marketing: Who’s Your Competition?
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Innovative Ideas Come from Need
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Let’s Play a Game! (Competition Strategy — Lesson 2)
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Market Segmentation
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Marketing Mix Lesson 1: Product Design
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Marketing Mix Lesson 2: What’s the Right Price?
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Marketing Mix Lesson 3: Where Should You Sell?
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Marketing Mix Lesson 5: Promotions
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Marketing Mix Overview: What’s the Right Mix?
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Marketing Plan Lesson 1: What’s My Market?
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Marketing Plan Lesson 2: The Marketing Mix
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Marketing Plan Lesson 3: Let’s Hear Your Plan
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Marketing Plan Lesson 4: Revise, Revise, Revise
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Marketing: A Historical Perspective
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Societal Marketing
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The Product Life Cycle
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What Is Your Brand?
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You Are Your Brand
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