Lesson Plans
NBEA Category: Marketing
Standard: II. Consumers and Their Behavior
Standard: II. Consumers and Their Behavior
Lesson Plans
Consumer Behavior Lesson 1: Shopping with “Pretty Woman”
Lesson Plans
Consumer Behavior Lesson 2: The Buying Process
Lesson Plans
Consumer Behavior Lesson 3: Segmentation and Maslow’s Hierarchy of Needs
Lesson Plans
Consumer Behavior Project
Lesson Plans
Factors Affecting Purchasing Behavior
Lesson Plans
Foundations of Marketing: Who’s Your Competition?
Lesson Plans
Let’s Play a Game! (Competition Strategy — Lesson 2)
Lesson Plans
Market Segmentation
Lesson Plans
Marketing Plan Lesson 1: What’s My Market?
Lesson Plans
Marketing Plan Lesson 2: The Marketing Mix
Lesson Plans
Marketing Plan Lesson 3: Let’s Hear Your Plan
Lesson Plans
Marketing Plan Lesson 4: Revise, Revise, Revise
Lesson Plans
Promotional Mix Lesson 4: Direct Mail
Our Mission
Knowledge@Wharton High School is a comprehensive educational resource for high school students and educators... Read More