You Are Your Brand


This lesson will teach students about the concept of a personal brand, as well as encourage them to develop their own. Students will begin by reading an article to spark discussion about how they develop their personal brands and how it affects their leadership styles. Then they will think about and develop their own personal leadership style by writing about what they would like someone to say in a speech if they were to give them a lifetime achievement award for excellence in leadership. Students will ultimately understand their current personal brand, as well as how they would like it to develop as they grow and mature.

NBEA Standard(s):
  • Communication, I. Foundations of Communication
  • Marketing, I. Foundations of Marketing
  • Career Development, I. Self-Awareness
  • Management, IV. Personal Management Skills

Lesson Plan Details:

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