Foundations of Marketing: Who’s Your Competition?


This is a two-part lesson on competition analysis. In this lesson, students conduct a competitor analysis in order to design an informed marketing strategy. Using the case study from the Knowledge@Wharton article, students identify matrices useful for analyzing market competition. Using the concepts explained in the article, students analyze the market competition for a product of their choice and design a new product for the same market.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, II. Consumers and Their Behavior

Lesson Plan Details:

The full lesson plan text is only available to registered users. Registration only takes a moment, and is completely free!

Register or Sign-in/Join