Marketing Mix Overview: What’s the Right Mix?


The “4Ps” is a fundamental marketing concept that forms an integral part of any marketing plan. These form the marketing mix, and varying proportions of these elements form the core of any marketing strategy. This overview lesson introduces the 4Ps — Product, Place, Price and Promotion, and explores the interrelatedness of the different elements.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, IV. The Marketing Mix

Lesson Plan Details:

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