Vampire Marketing’s “Stake” in the Teenage Demographic


With the increasing popularity of social networking groups, especially among teenagers, word has gotten out about the legendary subject of vampires — as noted in an article titled, Vampires: It’s a Bloody – and Booming – Business, on the Knowledge@Wharton High School website. The article and the accompanying links provide a strong foundation for introducing marketing research concepts to my class. The vampire business has not only captured the teenage market at the movie theaters, but has created a growing love of literature around the topic. This lesson provides a foundation for discussion on the importance of marketing and market research to business success.

NBEA Standard(s):
  • Management, VIII. Technology and Information Management

Lesson Plan Details:

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