Understanding Self and Consumer Behavior: Why Do You Buy What You Buy?


In this lesson, students are asked to reflect on the stages of consumer behavior when making purchases for different kinds of commodity goods. Through this lesson, students become more aware of consumer behavior theory and have a chance to critique it. They will also read a Knowledge@Wharton High School article about controlling spending and think about if and how they can incorporate this advice into their daily lives.

NBEA Standard(s):
  • Personal Finance, V. Buying Goods and Services

Lesson Plan Details:

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