This Brand Is My Brand


Travel to any mall today and you will see the under 18 demographic searching for that special deal on the right brand; looking for the newest coolest item that will impress your friends. The article, The Well-Dressed World of Kate D’Arcy, Organic Fashionista, from the Knowledge@Wharton High School website, established a strong foundation for introducing the product planning concept of branding. This lesson provides a discussion of the elements of branding with integration of today’s market trends and image building.

Lesson Plan Details:

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