Submitted By:Bryan C. Burtnett, Owen J. Roberts High School, PA
Grade Level(s):9, 10, 11, 12
Travel to any mall today and you will see the under 18 demographic searching for that special deal on the right brand; looking for the newest coolest item that will impress your friends. The article, The Well-Dressed World of Kate D’Arcy, Organic Fashionista, from the Knowledge@Wharton High School website, established a strong foundation for introducing the product planning concept of branding. This lesson provides a discussion of the elements of branding with integration of today’s market trends and image building.