The Importance of Developing a Personal Brand (Lesson 2)


This second of two lessons focuses on Janet Hanson’s views on the importance of developing a “personal brand,” which she suggests shapes one’s leadership style. In the first lesson, students experimented with this concept by speculating on the personal brands of well-known celebrities. In this lesson, they will engage in the process of defining their own personal brand, which will serve in helping them reach their next most important life goal.

NBEA Standard(s):
  • Management, IV. Personal Management Skills

Lesson Plan Details:

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