In this lesson, students are introduced to basic concepts of advertising as part of an overall marketing strategy. Students learn several key terms, such as click-through rate, conversion rate, ROI and advertising metrics. The lesson focuses mainly on Internet advertising, as these strategies are much easier to measure and track. In the computation section, students are given sample advertising prices along with conversion rates and asked to make calculations based on different statistical scenarios.
Computation, I. Mathematical Foundations
Computation, II. Number Relationships and Operations