Societal Marketing


Societal Marketing is the new epoch of marketing and we increasingly understand its importance. Marketing is not just about customers and profits any more, it is also about ethics, sustainability and about building a better society for all of us. This lesson focuses on the societal marketing orientation that was introduced and briefly explored in the last lesson. The current debate and lawsuits against McDonald’s are used in this lesson.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing

Lesson Plan Details:

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