Selling to the World


This lesson will introduce students to economic globalization and what it means to be an entrepreneur in a global marketplace. The lesson will commence with a conversation about economic globalization and the opportunities and challenges it poses for entrepreneurs. Students will read the Knowledge@Wharton article: “Selling Appliances to the World” and discuss some of its main ideas. They will then review some products from international companies at the Consumer Electronics Show, to highlight key ideas from the reading.

NBEA Standard(s):
  • Entrepreneurship, VII. Global Markets

Lesson Plan Details:

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