In this lesson, students will explore the significance of one of the five functions of management: planning. Using the Knowledge@Wharton article: “The Bitter and the Sweet: How Five Companies Competed to Bring Chocolate to China,” students will learn about the chocolate industry’s attempts to introduce chocolate to a developing country. They will also analyze the strengths and weaknesses of the planning and implementation processes employed by the five chocolatiers. Using knowledge generated from this case study, students will create plans of their own in various business contexts.
Management, I. Management Functions
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