Overview:
Students will consider the terms “Brand,” “Branding,” “Brand Strategy,” and “Brand Equity” in the context of individuals and think about how/why celebrities, entrepreneurs and everyday job-seekers create “personal brand images.” Students will read different articles about personal brands and work in groups to share their findings.
NBEA Standard(s):
- Career Development, I. Self-Awareness
Knowledge@Wharton High School Articles:
- “What Does That Selfie Say About You?”
- “The Business Behind the Swagger: A Look at the ‘3 Kings’ of Hip-Hop”
- “The Art and Skill of Effective Public Speaking”
- “Roadtrip! A Year of Brand Building and Self Discovery Inside the Wienermobile”
- “Part II: Hip Hop Artist Kayvon Asemani on Building His Brand and Controlling His Destiny”
- “Moziah Bridges Is Bringing Dapper Back”
- “Miss at la Playa: Mónica Parga Is Spain’s Free Spirit Fashion Blogger”
- “Meet One of the World’s Most Well-Traveled Teens”
- “ManCans Founder Hart Main Is Well Prepared for College Life”
- “International Student Athletes Learn How to Compete at U.S. Colleges”
- “From Bioscience to Haute Couture: Tony Wang’s Wide-Ranging World”
- “December 2017 Educator Toolkit: Building Your Brand”
- “Crowdfunding, Creativity and Kickflips Inside a Church in Spain”
- “Building a ‘Work Brand’ that People Will Brag About”
Lesson Plan Details:
The full lesson plan text is only available to registered users. Registration only takes a moment, and is completely free!