Personal Brands, Part 2


Students will consider the terms “Brand,” “Branding,” “Brand Strategy,” and “Brand Equity” in the context of individuals and think about how/why celebrities, entrepreneurs and everyday job-seekers create “personal brand images.” Students will read different articles about personal brands and work in groups to share their findings.

NBEA Standard(s):
  • Career Development, I. Self-Awareness

Lesson Plan Details:

The full lesson plan text is only available to registered users. Registration only takes a moment, and is completely free!

Register or Sign-in/Join