Online Group Buying


In this lesson, students think about how online group buying sites are becoming major players in E-commerce. They go on to analyze the five stages of consumer behavior for online shopping and modify the stages as they see fit. They will then plan the process of making an online purchase in a group, applying the modified stages.

NBEA Standard(s):
  • Personal Finance, V. Buying Goods and Services

Lesson Plan Details:

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