Management: ‘The Power of Impossible Thinking’


This lesson provides students access to some of the ideas presented in Colin Crook and Jerry Wind’s book: “The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business.” Knowledge@Wharton featured an interview with the two authors that provides a critical and provocative analysis of the ways in which managers fail to maximize business growth as a result of becoming too entrenched in conventional ways of thinking and failing to see and act upon the opportunities that surround them. Students will be directed to take up and apply one or more of Crook and Wind’s kernels of wisdom in the development of a strategic plan for a business, product or service in the local community.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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