Introduction to Industry Analysis (Porter’s Five Forces)


In this lesson, students think critically about investment choices. Toward that end, the lesson focuses primarily on the Porter’s Five Forces framework. After the lesson, students should be able to define the five tenets of Porter’s Five Forces and apply the framework to different companies/industries in order to evaluate their investment potential.

NBEA Standard(s):
  • Entrepreneurship, IV. Finance

Lesson Plan Details:

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