Intellectual Property: Trademarks


In this lesson, students will learn about trademarks and trademark law. They will learn about a famous case in which one retailer had to pay a large amount of money for trademark infringement. Then they will watch a video that describes what a trademark is, why a company would want to file for a trademark, and the process to obtain a trademark. Next, students will read the Knowledge@Wharton article: “An Olive Oil that Has Global Aspirations,” which highlights the importance of filing for a trademark. Finally, students will get the chance to create their own trademark for an assigned business.

NBEA Standard(s):
  • Entrepreneurship, VIII. Legal

Lesson Plan Details:

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