Submitted By:Kamaila A. Sanders, The University of Pennsylvania
Grade Level(s):9, 10, 11, 12
In this lesson, students will identify the characteristics of social entrepreneurs. They will brainstorm a list of popular social campaigns like the breast cancer Pink Ribbon campaign. Then they will read the Knowledge@Wharton article: “Kenneth Cole: How the King of Sole Got Soul.” This article reveals how Kenneth Cole leveraged his fashion retail business into a campaign to increase social awareness and benefit an important cause. Students will then get the chance to develop a social campaign that focuses on an issue of their choice and provides an opportunity for them to practice storytelling skills.
Entrepreneurship, I. Entrepreneurs and Entrepreneurial Opportunities