Getting your Money’s Worth: Consumer Behavior and College Selection


In this lesson, students will consider the five stages of consumer behavior when considering colleges. In the previous lesson, they narrowed down possible college majors, which could serve as a springboard for ideas of where to go to get the kind of education they desire. For this lesson, it will be important for the teacher to familiarize her/himself with different kinds of colleges or tertiary-level education institutions (research universities, mid-size, liberal arts colleges, vocational education).

NBEA Standard(s):
  • Personal Finance, V. Buying Goods and Services

Lesson Plan Details:

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