From Many, One — Developing Aggregate Supply and Demand


This lesson is an introduction to the laws of supply and demand. In this lesson, students will examine how the macro-level economy emerges from individual preferences and choices. Using the article “John Brock of Coca-Cola: Staying Strong in the Competitive Beverage Industry,” students think about supply and demand from the perspective of a large beverage supplier, like Coca-Cola.

NBEA Standard(s):
  • Economics, I. Allocation of Resources
  • Economics, IV. Markets and Prices

Lesson Plan Details:

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