Overview:
In this lesson, the teacher will address the planning function of the “Five Functions of Management” as it occurs in the business context at the national level. Students will read “Building a Brand on the Smell of Mom’s Kitchen: How Panera Found Success in a Down Economy.” They will then conduct a SWOT analysis as a class on Panera Bread and create a plan based on their SWOT analyses. The planning function is the first function of the “Five Functions of Management.”
NBEA Standard(s):
- Management, I. Management Functions
Lesson Plan Details:
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