Five Competitive Forces: Threats from New Entrants/Substitutes (Nonprofit)


In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Threat New Entrants/Substitutes. Students will read “MAC AIDS Fund’s Nancy Mahon: Tying the Cause to the Brand.” Then students will generate a cause-effect chain to trace how funds can be derived from consumer purchases to nonprofit causes. Students will assess these chains for potential threats, then propose solutions to mitigate such threats.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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