Five Competitive Forces: Threats from New Entrants/Substitutes (Local)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Threats of New Entrants/Substitutes. Students will read the Knowledge@Wharton article, “Vive la Difference: Using Hyper-Differentiation Strategies to Build Value and Boost Profits.” Students will then do a SWOT analysis of the business described in the article to understand how a local company can compete with threats.