Five Competitive Forces: Bargaining Power of Buyers (National)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Bargaining Power of Buyers. Students will read “A ‘Blueprint for Profit’ in a Time of Growing Consumer Power.” Students will then work in groups and analyze the five sources of increased customer power.