Five Competitive Forces: Bargaining Power of Buyers (Multinational)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Bargaining Power of Buyers. Students will read “Social Marketing: How Companies Are Generating Value from Customer Input.” Students will then work in groups and analyze how consumer groups organize in order to increase the buying power of multinationals.