Factors Affecting Purchasing Behavior


Why do we buy what we buy, and not something else? What factors influence our purchase decisions? In this lesson, students are encouraged to critically examine the myriad factors that influence their purchases. Moving from the perspective of the customer to the marketer, the students use this analysis to design a marketing plan for a product. Throughout the lesson, students engage in critical analysis, teamwork and problem solving.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, II. Consumers and Their Behavior

Lesson Plan Details:

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