Overview:
This lesson teaches students some of the issues related to conducting business in global markets. They will read and discuss the Knowledge@Wharton article, “Lessons in Entrepreneurship and Wealth Building from the Developing World.” They will then take a closer look at one of the seven principles that the article highlights to help entrepreneurs evaluate highly uncertain market environments.
NBEA Standard(s):
- Entrepreneurship, VII. Global Markets
Lesson Plan Details:
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