Submitted By:Bryan C. Burtnett, Owen J. Roberts High School, PA
Grade Level(s):9, 10, 11, 12
Many of today’s students have a deep involvement in sports marketing, whether that means attending their favorite team’s sporting event, wearing team apparel or cheering on their favorite athlete. The article, Outside the Batter’s Box: Baseball Tycoon without a Uniform from the Knowledge@Wharton High School website, establishes a strong foundation for introducing entrepreneurship concepts. This lesson provides a beginning discussion on a student’s self-analysis of entrepreneurship traits and could provide a good overview for the self-analysis section of a business plan.