A Kinder Entrepreneur for Global Business: Putting Yourself in the Shoes of Others


Students will begin this lesson by reading the article, “Why Global Business Needs Kinder, Gentler Entrepreneurs and Leaders.” After a short discussion on the article, students will watch brief travel videos on a select number of countries and then choose one of those countries around which to create a travel- related business.

NBEA Standard(s):
  • Entrepreneurship, I. Entrepreneurs and Entrepreneurial Opportunities
  • Marketing, II. Consumers and Their Behavior
  • International Business, II. The Global Business Environment
  • Entrepreneurship, VII. Global Markets

Lesson Plan Details:

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