Vision Statement

A vision statement is a statement of an organization’s overriding goal, but one that is more vivid and concrete than a mission statement. True to the word “vision”, it gives people an image in their mind’s eye about what the organization can one day achieve. A clean energy company in Oregon might have a vision of building wind turbines on every hill in every city in Oregon so that anyone looking out their window would see turbines spinning peacefully on hills in the distance, generating power for thousands of homes while keeping the air clean.

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