Marketing Mix Lesson 3: Where Should You Sell?

Overview:

The channel of distribution or the place where the product should be made available is an important and strategic marketing decision. Commonly referred to as Place — one of the four Ps of the Marketing Mix, it signifies and communicates the positioning of the product and its intended target market. This lesson focuses on some of the fundamental concepts related to placing strategies.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, IV. The Marketing Mix

Lesson Plan Details:

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