Vampire Marketing’s “Stake” in the Teenage Demographic
Submitted By:Bryan C. Burtnett, Owen J. Roberts High School, PA
Date:March 8, 2011
Grade Level(s):9, 10, 11, 12
With the increasing popularity of social networking groups, especially among teenagers, word has gotten out about the legendary subject of vampires — as noted in an article titled, Vampires: It’s a Bloody – and Booming – Business, on the Knowledge@Wharton High School website. The article and the accompanying links provide a strong foundation for introducing marketing research concepts to my class. The vampire business has not only captured the teenage market at the movie theaters, but has created a growing love of literature around the topic. This lesson provides a foundation for discussion on the importance of marketing and market research to business success.
Management, VIII. Technology and Information Management