The Organizational Entrepreneur

Overview:

In this lesson, students will review what they have learned so far about traditional entrepreneurship and learn what it means to be an organizational entrepreneur. They will discuss an example of organizational entrepreneurship by reading the Knowledge@Wharton article: “’We Don’t Eat Scones’: Magic Johnson Proves He Has the Acumen for More than Hoops.” From the article students will learn how Magic Johnson was an organizational entrepreneur for Starbucks by modifying the famous coffee shop for customers in urban areas. After defining and discussing what an organizational entrepreneur is, students will then get the chance to be organizational entrepreneurs. They will identify companies that they purchase products from and then select a few of these companies to modify or create new products or services for them.

NBEA Standard(s):
  • Entrepreneurship, I. Entrepreneurs and Entrepreneurial Opportunities

Lesson Plan Details:

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