Marketing Plan Lesson 2: The Marketing Mix

Overview:

In this module, students integrate marketing concepts to design detailed marketing plans of their own. In this lesson, students design the marketing mix based on the market analysis they conducted in the previous class. Students will design a product, a pricing strategy, the place of availability and a promotional strategy along the phases of a product life cycle.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, II. Consumers and Their Behavior
  • Marketing, IV. The Marketing Mix

Lesson Plan Details:

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