The Importance of Developing a Personal Brand (Lesson 2)
Submitted By:Knowledge@Wharton Summer Educator
Date:June 29, 2011
Grade Level(s):9, 10, 11, 12
This second of two lessons focuses on Janet Hanson’s views on the importance of developing a “personal brand,” which she suggests shapes one’s leadership style. In the first lesson, students experimented with this concept by speculating on the personal brands of well-known celebrities. In this lesson, they will engage in the process of defining their own personal brand, which will serve in helping them reach their next most important life goal.