Overview:
Using the Knowledge@Wharton article: “You are Your Brand: Defining a Personal Leadership Style,” students will learn how accomplished businesswomen have orchestrated their successful climb up the highly competitive corporate ladder. This lesson focuses on Janet Hanson’s notion of the importance of developing a “personal brand,” which she suggests shapes one’s leadership style. Students will experiment with this concept by speculating on the personal brands of well-known celebrities.
NBEA Standard(s):
- Management, IV. Personal Management Skills
Knowledge@Wharton High School Articles:
- “Working for the Family Business: Are You Ready?”
- “What Does That Selfie Say About You?”
- “Part II: Hip Hop Artist Kayvon Asemani on Building His Brand and Controlling His Destiny”
- “Moziah Bridges Is Bringing Dapper Back”
- “Lessons from the ‘Board’ Room: A Watercraft Maker Talks Beaches and Business”
- “Gucci Goes Fur-free and Other News from the Fashion Business”
- “Great Leaders Recognize and Value the Power of Emotions”
- “Family Influence: Choosing to Follow Your Parent’s Career Path”
- “December 2017 Educator Toolkit: Building Your Brand”
- “Building a ‘Work Brand’ that People Will Brag About”
Lesson Plan Details:
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