The Importance of Developing a Personal Brand (Lesson 1)

Using the Knowledge@Wharton article: “You are Your Brand: Defining a Personal Leadership Style,” students will learn how accomplished businesswomen have orchestrated their successful climb up the highly competitive corporate ladder. This lesson focuses on Janet Hanson’s notion of the importance of developing a “personal brand,” which she suggests shapes one’s leadership style. Students will experiment with this concept by speculating on the personal brands of well-known celebrities.