The “7Ps” is the extended version of the traditional Marketing Mix that integrates the particular needs of the service industry. The traditional mix includes Product, Price, Place and Promotion. The “7Ps” adds People, Process and Physical Evidence to this mix. For example, a restaurant has to take into account the staff that interacts with the customers, the ambience of the restaurant and the efficiency of serving, along with managing the food, the prices, the location and the promotional strategies. This lesson unpacks the extended marketing mix for the service industry.
Marketing, IV. The Marketing Mix
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