Strategizing for Business Growth

Overview:

Using the Knowledge@Wharton article: “The Bitter and the Sweet: How Five Companies Competed to Bring Chocolate to China,” students will be guided in thinking about the importance of strategizing for growth in any business venture. Students will begin by brainstorming about the factors that should be considered in the growth strategy of a product or market. Afterwards, students will be introduced to an overview of Michael Porter’s Five Forces of Analysis for strategic planning. In subsequent classes, students will examine each component of the five forces in the context of creating a growth strategy plan for a business, product or service of interest to them.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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