Promotional Mix Lesson 3: It’s a Big Sale!

Overview:

Sales promotions are widely used as a promotional tool. In this lesson, we analyze the usefulness of sales promotions for the promotional mix, and for marketing in general. Sales promotions are of course also linked to pricing, and the product life cycle. While the lesson begins by tapping on the experiential knowledge of the students, it later introduces them to more sophisticated and specialized sales promotional strategies. Eventually, all the elements are tied to a larger marketing perspective.

NBEA Standard(s):
  • Marketing, IV. The Marketing Mix

Lesson Plan Details:

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