Marketing Mix Lesson 5: Promotions

Overview:

Marketing is often confused with some of its more visible elements like advertising or selling. In this lesson, we look at one such high-visibility element —Promotions. In this lesson students are given an overview of promotional strategies, and introduced to the various elements of the promotional mix — both above the line and below the line. Students will analyze the promotional strategies of products, compare it with brand promotional strategies, and finally design a promotional strategy for a product of their choice.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, IV. The Marketing Mix

Lesson Plan Details:

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