Personal Brands, Part 2

Overview:

Students will consider the terms “Brand,” “Branding,” “Brand Strategy,” and “Brand Equity” in the context of individuals and think about how/why celebrities, entrepreneurs and everyday job-seekers create “personal brand images.” Students will read different articles about personal brands and work in groups to share their findings.

NBEA Standard(s):
  • Career Development, I. Self-Awareness

Lesson Plan Details:

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