Making a Purchase: Understanding the Consumer Decision-making Process
Submitted By:KWHS Summer 2011 Instructor
Date:August 20, 2011
In this lesson, students are introduced to the consumer decision-making process and asked to employ it in an imagined scenario. They are also asked to reflect on the usefulness of the process and compare it to what they do right now. By the end of the lesson, students should be able to explain the process and critique it.