Marketing Plan Lesson 3: Let’s Hear Your Plan

Overview:

In this module, students present their marketing plans to their peers. The reason why I chose to have the presentation in the penultimate lesson is so that students understand the importance of integrating feedback and revision. Making a plan work requires constant assessment and revision; I felt incorporating that principle into the structure of the module would be the best way to emphasize this belief.

NBEA Standard(s):
  • Marketing, I. Foundations of Marketing
  • Marketing, II. Consumers and Their Behavior
  • Marketing, VI. The Marketing Plan

Lesson Plan Details:

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