In this module, students present their marketing plans to their peers. The reason why I chose to have the presentation in the penultimate lesson is so that students understand the importance of integrating feedback and revision. Making a plan work requires constant assessment and revision; I felt incorporating that principle into the structure of the module would be the best way to emphasize this belief.
Marketing, I. Foundations of Marketing
Marketing, II. Consumers and Their Behavior
Marketing, VI. The Marketing Plan
Lesson Plan Details:
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