Submitted By:Kamaila A. Sanders, The University of Pennsylvania
Date:June 23, 2011
Grade Level(s):9, 10, 11, 12
Students will begin this lesson by discussing the term decentralization. Then they will watch Johnson & Johnson CEO William Weldon talk about the benefits and downsides to leadership in a decentralized corporate environment. Next, they will look at the struggles of one famous brand, Disney, as the company works to bring its famous theme parks to China. After that, students will develop their own leadership strategies to operate in a decentralized corporate environment so that their products benefit local consumers.