This lesson introduces the various marketing orientations and explores the history of marketing through a personal history format. The basic assumption made in this lesson is that students already know these concepts, in some form, from their family histories. The challenge then is to identify such experiences and clarify them from a marketing perspective. To do so, this lesson begins by asking students to record the socio-cultural-economic histories of their families in a simple personal format (For example, the teacher touches on her details growing up in India). From these histories, we explore the history of marketing.
Marketing, I. Foundations of Marketing
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