Getting your Money’s Worth: Consumer Behavior and College Selection

Overview:

In this lesson, students will consider the five stages of consumer behavior when considering colleges. In the previous lesson, they narrowed down possible college majors, which could serve as a springboard for ideas of where to go to get the kind of education they desire. For this lesson, it will be important for the teacher to familiarize her/himself with different kinds of colleges or tertiary-level education institutions (research universities, mid-size, liberal arts colleges, vocational education).

NBEA Standard(s):
  • Personal Finance, V. Buying Goods and Services

Lesson Plan Details:

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