Five Competitive Forces: Threats from New Entrants/Substitutes (Nonprofit)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Date:February 17, 2012
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Threat New Entrants/Substitutes. Students will read “MAC AIDS Fund’s Nancy Mahon: Tying the Cause to the Brand.” Then students will generate a cause-effect chain to trace how funds can be derived from consumer purchases to nonprofit causes. Students will assess these chains for potential threats, then propose solutions to mitigate such threats.