Five Competitive Forces: Threats from New Entrants/Substitutes (National)
Submitted By:Mustafa Abdul-Jabbar, University of Pennsylvania
Date:July 6, 2011
Grade Level(s):9, 10, 11, 12
In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Threat New Entrants/Substitutes. Students will read “Netflix: One Eye on the Present and Another on the Future,” then engage in an exploration activity analyzing how companies compete with each other on a national level.