Five Competitive Forces: Threats from New Entrants/Substitutes (Local)


In this lesson, the teacher will address a sub-element of the “five competitive forces” management theory: Threats of New Entrants/Substitutes. Students will read the Knowledge@Wharton article, “Vive la Difference: Using Hyper-Differentiation Strategies to Build Value and Boost Profits.” Students will then do a SWOT analysis of the business described in the article to understand how a local company can compete with threats.

NBEA Standard(s):
  • Management, II. Management Theories

Lesson Plan Details:

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